![]() BIMI "requires strong authentication" and verification of logos before they're displayed in Gmail, according to Google. The check marks will be added to the emails of senders who've adopted Google's Brand Indicators for Message Identification, or BIMI, standard. Who can get a verified check mark in Gmail?įor now, it's geared toward brands and organizations. It explains exactly how Google determines an email is verified. There's also a link to "Learn More" that takes you to a Google support page about verified emails. The wording of the message will change to reflect the domain of the verified sender, whatever comes after the in their email. Hover over the check mark and a box appears that says: "The sender of this email has verified that they own and the logo in the profile image." In an example provided by Google, a blue check appears next to Google's email address in an email. How will the verified check marks appear in Gmail? ![]() So, what do blue check marks in Gmail mean? Here's a quick breakdown. Twitter notably has been in the news for making various changes to its verification system, including removing blue check marks from legacy verified accounts. Gmail is far from the only place you'll spot a blue check mark these days. The check marks started rolling out on Wednesday and will be visible in personal and work Gmail accounts, Google said in a blog post. The check mark icon is Google's latest attempt to fight phishing emails that attempt to imitate legitimate senders. ![]() The next time you're reading emails in your Gmail inbox, you might notice blue check marks next to the names of some senders. ![]()
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